Mar 17, 2017

25 Things You Didn’t Know About…Us Weekly

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The place used to mint money.

“The Wolf of Wall Street” / Paramount Pictures

Before Instagram and Snapchat, the publication made $1.80 per issue sold on the newsstand after the initial $500,000 sale. Many weeks it moved $1 to $1.3 million on the newsstand, ringing up an extra $1 million in cash. Ad pages were $95,000 a page, subscriptions went for $69 a year. (And you wonder why publishers have been slow to move off the print model?)

Owner Jann Wenner was the first person to suggest putting The Bachelor on the cover.

Owner Jann Wenner was the first person to suggest putting The Bachelor on the cover.

US Weekly

In 2003, Andrew Firestone and Jen Schefft became the first Bachelor magazine cover in history (you’re welcome).

Celebrities do set up their own paparazzi shots.

Half of a very famous couple once didn’t like his (rumored-to-be-enhanced) hair in existing paparazzi pictures and asked our photo team to set up a shot of him with his soon-to-be fiancée walking in LA. Another well-known actress staged photos of herself with her adopted baby playing in the park.

In 2008, the median household income for Us Weekly readers (per independent research group MR) was $72,000, more than that of Vogue’s and Vanity Fair’s.

In 2008, the median household income for Us Weekly readers (per independent research group MR) was $72,000, more than that of Vogue's and Vanity Fair's.

Scott Gries / Getty Images

And the typical reader was 32, female, and college-educated.

Donald and Melania Trump came to one of our parties in LA in 2006.

Donald and Melania Trump came to one of our parties in LA in 2006.

Jon Kopaloff / FilmMagic

The bros from Rolling Stone never, ever talked to us.

The most popular section of the magazine was called Love Lives, which featured celebrities talking about their relationships.

Us Weekly

The protagonists of every story had to be female. No male point of view was allowed. Kiss of death? A solo male cover.

Us Weekly

Jann was not “Just Like Us.”

Jann Wenner, editor-in-chief of Rolling Stone, at a party to celebrate the magazine’s 1,000th Issue at Hammerstein Ballroom in New York City.

Robin Williams arrives with his wife Marsha at Wenner’s 60th birthday party on Jan, 7, 2006, at Le Bernardin Restaurant in New York City.

Bruce Springsteen and his wife, Patti Scialfa, leave Wenner’s 60th birthday party.

John Kerry arrives with his daughter Alexandra Kerry at Wenner’s 60th birthday party.

Jamie McCarthy / WireImage, Arnaldo Magnani / Getty Images

At his 60th birthday party, I sat across from Joan Didion and walked in behind Al Gore and John Kerry. Bruce Springsteen, Lorne Michaels, Larry David, Michael Douglas, and Uma Thurman were there. Robin Williams gave a very off-color toast (he entered rehab shortly after).

Taylor Swift once came and had lunch with the staff.

Taylor Swift once came and had lunch with the staff.

Larry Busacca / Getty Images

Early on, Joe Scarborough walked over to my table at Michael’s to tell me he loved the magazine.

Neilson Barnard / Getty Images

Barack Obama did his own “Just Like Us” when he was campaigning for the Democratic nomination in 2008; Hillary Clinton followed up (naturally) by Fashion Police-ing (i.e., making fun of) her own pantsuits in captions.

Barack Obama did his own “Just Like Us” when he was campaigning for the Democratic nomination in 2008; Hillary Clinton followed up (naturally) by Fashion Police-ing (i.e., making fun of) her own pantsuits in captions.

Redux Pictures

Us Weekly was AdAge’s Magazine of the Year in 2004.

The cover about J.Lo’s wedding (to Marc Anthony) was edited at NYU Hospital right before I gave birth to my first child. She was married on the day of Ronald Reagan’s death.

The cover about J.Lo’s wedding (to Marc Anthony) was edited at NYU Hospital right before I gave birth to my first child. She was married on the day of Ronald Reagan’s death.

Us Weekly

Roaches once fell from the ceiling onto the conference table during the morning meeting in our offices on Sixth Avenue.

For years, Janet Jackson’s story about losing weight reigned as the biggest-selling issue.

For years, Janet Jackson’s story about losing weight reigned as the biggest-selling issue.

Us Weekly

Bono, Jann’s friend, sometimes would walk around the halls, along with lots of celebrities and FOJs (friends of Jann’s).

Bono, Jann’s friend, sometimes would walk around the halls, along with lots of celebrities and FOJs (friends of Jann’s).

Kmazur / WireImage

Bono (left), Wenner (right)

Us Weekly’s first big video, in 2009, showed Michael Jackson’s hair catching on fire during his Pepsi commercial shoot 25 years earlier. Injuries from that shoot led to his fatal drug addiction.

Us Weekly / Via usmagazine.com

When Britney Spears shaved her head, an Us reporter rushed to the scene and was second…to someone from CNN.

When Britney Spears shaved her head, an Us reporter rushed to the scene and was second…to someone from CNN.

Fun fact: Kevin Federline was the villain on seven Britney Spears covers.

I think I created Who Wore it Best.

Disney once owned half of Us Weekly after then-CEO Michael Eisner and Jann struck a deal. In 2007, Jann bought back Disney’s half on a $600 million valuation.

I was invited to Heidi Montag and Spencer Pratt’s wedding.

I was invited to Heidi Montag and Spencer Pratt’s wedding.

Karwai Tang / WireImage

We were nominated for a GLAAD Award for showing same-sex couples well before other mass magazines.

We were nominated for a GLAAD Award for showing same-sex couples well before other mass magazines.

Us Weekly

Kim Kardashian and Tori Spelling made personal appearances in my going-away video.

Kim Kardashian West

Tori Spelling

John Shearer / WireImage, David Livingston / Getty Images

We once had our Fashion Police commenters make fun of Bernie Madoff’s courtroom outfits.

We once had our Fashion Police commenters make fun of Bernie Madoff’s courtroom outfits.

Chris Hondros / Getty Images

We never ran a discredited story about a rape at the University of Virginia.

We never ran a discredited story about a rape at the University of Virginia.

Rolling Stone

(OK, so it was 26 things, not 25.)

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